With Alexandria I helped build the foundation and guided its first five years of growth from concept to expression. I led the creative and product development process, shaping everything from design and production to imagery and presentation with clarity and intention.
My work has been about translating a founder’s vision into a complete and coherent world, giving it a voice, a visual identity, and a place in the market that feels both authentic and elevated. I’ve built structure around creativity, keeping its essence intact while preparing it to grow into the brand it’s meant to become.
ART DIRECTION | PROJECT DIRECTION | PRODUCT DEVELOPMENT