With Les Tien, I’ve helped shape the brand from within, defining its world through art direction, brand management, and an unrelenting attention to detail. My role moves between vision and execution: guiding campaigns, content, and brand development while maintaining the brand’s rhythm, identity, and emotional core.
I recently led the execution of Maison Les Tien, the brand’s first flagship in Los Angeles, working closely with the creative director and the design team, help curating every element of its architecture, materials, and mood to translate the brand’s essence into a physical space. From concept to collection, from story to store, my work has been to preserve and evolve the spirit of Les Tien.
ART DIRECTION | PROJECT DIRECTION | PRODUCT DEVELOPMENT