ABOUT ME
I’m Giulia Borellini, a multidisciplinary creative born and raised in Carpi, Italy, now based in Los Angeles. I work at the intersection of image, strategy, product, and experience, translating vision into form. I operate as a brand orchestrator.
My foundation was shaped inside luxury fashion houses of Giorgio Armani and Max Mara, where I learned that discipline and emotion can coexist within the same gesture.
In 2018, I founded Fox Hill Collective, a creative studio dedicated to shaping brands and ideas from the inside out, bringing structure and intuition together to create work that is clear, intentional, and enduring.
In 2024, I launched Souper.LA, an experiential platform exploring creativity through the senses, where art, culture, and presence come together through carefully curated environments.
I work across industries — from fashion to wellness, design, and hospitality — helping brands define who they are, what they want to say, and how they exist in the world. From there, I build the language, direction, and systems that support that vision.
I see the full picture. This allows me to identify potential, elevate what exists, and translate ideas, brands, and spaces into something cohesive, with clarity, rhythm, and direction.
My work is grounded in the belief that the strongest ideas are both felt and built, where emotion meets precision, and what is created becomes part of someone’s world. .
My foundation was shaped inside luxury fashion houses of Giorgio Armani and Max Mara, where I learned that discipline and emotion can coexist within the same gesture.
In 2018, I founded Fox Hill Collective, a creative studio dedicated to shaping brands and ideas from the inside out, bringing structure and intuition together to create work that is clear, intentional, and enduring.
In 2024, I launched Souper.LA, an experiential platform exploring creativity through the senses, where art, culture, and presence come together through carefully curated environments.
I work across industries — from fashion to wellness, design, and hospitality — helping brands define who they are, what they want to say, and how they exist in the world. From there, I build the language, direction, and systems that support that vision.
I see the full picture. This allows me to identify potential, elevate what exists, and translate ideas, brands, and spaces into something cohesive, with clarity, rhythm, and direction.
My work is grounded in the belief that the strongest ideas are both felt and built, where emotion meets precision, and what is created becomes part of someone’s world. .