With Light Reign, I guided the brand’s transition into a more elevated and refined space. I led the creative and strategic rebrand, redefining its visual direction, storytelling, and overall positioning.
My focus was on bringing clarity, cohesion, and a sense of luxury, helping the founder align the brand’s identity with its potential.
My focus was on bringing clarity, cohesion, and a sense of luxury, helping the founder align the brand’s identity with its potential.
PROJECT DIRECTION